Positioning yourself as an expert?
Ran into this article and to an extent this seems like normal. But it feels somehow old and washed out. Hasn’t this been the mantra for ages? In brief it says:
- Share your knowledge and promote your expertise.
- Be a mentor.
- Learn the right way to use social media.
I am all for sharing but having sharing presented as a PR activity really hurts me deeply. Share if you love to share and help your fellow workers, don’t share if the primary reason is to better your career. Being a mentor is something wonderful (having a mentor also) you can have somebody to bounce off ideas and who will be there to keep you in check if you get some crazy ones. Its just important to have it more in a friendship style and not “Me king, you pawn!”. And as for social media, I am up for all the new hot technologies and using it to better get in touch with you followers and I totally think this channel of communication has more problems then benefits but if used correctly it can be done.
Now for something really extrodinary! Check this out!
That is how you position yourself as an expert!


